Advisory is a recruitment platform targeting c-suite executives. The company was in proof of concept phase and commissioned me to create a visual identity and application design that would reflect the calibre of its members and the invite-only aspect of the business.

The visual direction was led by the concept of ‘hidden and revealed’. This was reflected in the typography, a customised stencilled serif, which also forms the basis for the symbol. The concept was taken beyond the mark into the treatment of images, creating blurred textures from photographs to add depth to the background textures.