The iris mark is inspired by the company’s heritage in the film industry and leads the visual direction. The six segments represent the six applications in the suite, their leaf-like form and the circular motif reinforce DPO’s strong message of sustainability.

The colour scheme features predominantly greens and blues to emphasise Sargent Disc’s green credentials with purple introduced as a counterbalance. The colours were picked from naturally occurring hues then brightened to give the brand a bright energetic personality in keeping with the environment at Sargent Disc.

At the discovery phase of the rebranding process Sargent Disc were already busy developing refreshed versions of their applications using Google’s Material Design framework. A lot of time and effort had already been put into the application workstream so Sargent Disc were eager for the rebrand to cohere with what had been produced whilst retaining an ownable identity distinguishable from the stock Material Design environment.
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In response to this challenge the application icons were designed to complement Google’s stock icons with the addition of a hexagonal framing device formed by the negative space at the centre of the iris mark. To differentiate the icons further and tie them back to the mother brand, each application was given a different colour scheme taken from hues of the master gradient.

To further assist the team working on the applications I provided some easy to implement mock ups of key application screens demonstrating how some of the new brand assets might be used with minimal disruption.